Sunday, September 22, 2013

LinkedIn - Your professional face for the whole world to see.


LinkedIn provides the ultimate forum for your digital resume or company profile.  The more details you provide on your LinkedIn site the more information those browsing your page can learn about you.  The more searchable options you provide for those looking for what you have to offer the better.  Provide all important details, but avoid too much personal data.  This is not personal Facebook, it’s your business image.

Show your personality on LinkedIn by discussing current events, creating or getting involved in groups and your status updates.  It is also important to include keywords related to your business and learn the basics of Search Engine Optimization.  The better your SEO and keywords the higher your profile will be ranked when others are searching for your skill set.  A great place to start learning about SEO is the article SEO: How to Increase the Visibility of Your Business Profile.

Once your LinkedIn profile is ready, start connecting all your sites together; your website, Facebook, Blog and Twitter.  If you are a business owner make sure your business website points to all your social networking sites.  Sculpt your LindeIn, as well as all social media and website, to show your business face.  Social media sites can help you or hurt you, always keep that in mind.

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